What Twitter’s Layoffs Teach About Social Recruiting
Twitter cut 336 employees. Some of them had some pretty big personalities. Now, the company is down to 140 characters. #Twitterlayoffs
— Mitch Lerner (@MitchWLerner) October 13, 2015
You heard it. Twitter, the social media giant, laid off a whopping 336 employees (a.k.a. 8% of their workforce).
At first, the hashtag #Twitterlayoffs was used by former employees to unleash their woes, by the media to break the news, and by the general public to offer support. But in an interesting turn of events, this hashtag is now chock-full of hungry recruiters eager to tap into this pool of top talent.
So what social recruitment strategies can we learn from this event?
1. Skip the job boards
Forget Monster.com or CareerBuilder. Scout candidates on Twitter or LinkedIn. With Twitter, you can search hashtags such as #contentmarketer, then narrow your results by selecting the “Near you” option.
It’s similar with LinkedIn. Search for related positions and select the city near you. (Oh hey, it’s me!)
Sure, this may not be the route you want to take because it involves poaching people, but in this day and age, recruiters need to seek out talent.
2. Keep up with trending hashtags
If you’re a recruiter trying to fill an engineer role, and you’re just idly refreshing your inbox in hopes that a qualified candidate will magically apply, you’re missing out. Just take a look at #Twitterlayoffs. It’s already well known that these giant tech companies only seek out the best of the best. So who wouldn’t want one of these folks at their own company?
3. Spruce up your website and social presence
You can be sure that if you contact a job candidate, they’re going to look up your company’s website and social media pages. If your pages aren’t up to par and look as if a 10-year-old child slapped it together, you can be sure that you won’t be hearing back from that candidate.
Tell your company’s story, show some behind-the-scenes pictures — make it so that whenever a candidate comes to these pages, they’ll feel like they need to be a part of your organization.
Share your tips
What’s your favorite social recruitment strategy? I’ve only skimmed the surface, so I know there’s plenty more to cover! Share your tips and tricks in the comments section below.
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