The 5 People You’ll Meet at Any Advertising Agency
In today’s digital world, it’s more important than ever for brands to connect with their customers, most of whom are probably glued to their smartphones this very second.
Because time and money are limited — small businesses, for example, may not have the budget to hire an entire marketing team — many companies partner with advertising agencies that can help push unique and effective marketing initiatives forward.
Is your organization in such a position? If so, here are five kinds of personalities you’re bound to stumble across over the course of your partnership with an ad agency:
1. The overly enthusiastic account manager
Some people nauseatingly take perkiness to the next level. Caveat emptor: they’re chipper as can be even when it’s 8:30 a.m. on Monday morning, so make sure to have at least three cups of coffee before dealing with such individuals early in the day.
2. The status quo guy or gal
You’re likely to run across a person who can’t move on from their past successes. These folks are hesitant to change. At worst, they’ll assume the role of the proverbial wet blanket, shooting down their colleagues’ ideas while reminding everyone about that supersweet project they did three years ago.
3. The number cruncher
No advertising agency is complete without at least one staffer who stays on top of surveys, studies, and reports revealing new marketing trends religiously. On the other side of the coin, number crunchers will only think campaigns are successful if the metrics work out.
4. The Don Draper
Every marketing agency has at least one employee who, despite their flaws, is a calm, cool, and collected advertising visionary a la Mad Men’s Don Draper. These folks simply seem to have a sixth sense about them that makes killer ad campaigns second nature. While they might not follow the conventional rules and may be a bit weird (or even immoral), when it comes to their jobs, they just know how to get it done — and done well.
5. The slacker
Put 100 people in a room — or even five — and force them to work together, and eventually you’ll see that some of them are willing to sweat a lot more than others. So too it goes in the world of advertising. In any large agency, there will always be workers who just try to coast by.
Advertising agencies are motley crews consisting of many cogs ostensibly working toward the same goal: the success of their clients. While you might think an agency stacked with Don Drapers would crush all competitors, it takes all kinds of people to make up a successful one.