Best Companies to Work For: Aduro
You can’t please everyone. But when it comes to your employees and their needs, you should certainly try (and try again). It’s not easy, we know: some of your employees may say they want stock options included in their benefits package, while others say they want unlimited PTO instead.
Fortunately, employers don’t need to play guessing games to figure out what their employees want. Nowadays, they can ask their staff using employee engagement platforms.
Aduro, a human performance company that helps businesses foster happy, healthy, and productive workforces, had been doubling in size every year and wanted a way to understand their employee needs as they changed.
Toni Best, VP of Human Performance at Aduro, explains:
“With a relatively young workforce, sometimes it makes it hard to know exactly which benefits our team members expect or want from their workplace and which ones are less important.”
How Aduro Keeps Employees Happy
One benefit Aduro had been thinking about offering their employees was a 401(k) plan, but before taking the time to introduce this benefit, they decided to solicit employee feedback to figure out if this was something they truly wanted.
And it was.
“A question came up about what our organization could do to better support our team, and sure enough, we saw lots of people mention 401(k)s,” Best said. “Our team members spoke, and we acted on their feedback.”
A week after Aduro introduced the (401)k benefit to their employees, the company was informed by their (401)k provider that their employee opt-in rate was over 95% versus the 20% average for other companies. For Best, the game changer was the employee feedback, saying that Aduro would have likely delayed offering the 401(k) benefit were it not for the open communication.
Listening to what your employees want is crucial to maintaining engagement levels — especially through times of change. While we mentioned it above, we’ll say it again: you can’t please everyone, but you certainly need to make an effort to try doing so.