INBOUND15 Keynote Speaker: Seth Godin
The opening keynote presentation by Seth Godin at INBOUND15 — pioneer of inbound marketing.
It’s an economy on who can connect.
43% of high schoolers surveyed said their #1 choice would be an assistant to a celebrity — because you get all the credit for who your boss is, but don’t have to take responsibility
We’re taught to do things that work.
The only way you can do something work is if you can hold the 2 ideas at the same time: it might work, it might not work.
- Only a failure, will do something that’s guaranteed to work.
- The way we make change happen is by doing something that might not work.
- Someone who cares starts with connection — “I can talk to that customer/engineer/developer.”
- I’m not here as a celebrity assistant; I’m here to make things happen.
- Not about how do we get more likes, but how do we make choices that matter?
- The only things that go to the best-seller list are the things for some people.
- There’s no such thing as writer’s block — that term didn’t come up until the 1940s because writing became a profession.
- The reason why people get writer’s block is because people don’t want to be responsible.
- The most important work you need to do, the less reassurance, the more important the work is.
- We’re keeping track of trust and connects and the stories we tell ourselves. And it’s all invented—our competence/incompetence, what people think about us—it’s all invented.
- We’re not playing an SEO game because that game is rigged. We’re playing an infinite game so we can connect.
- When we dig deep into what we do at work, what’s it for? We’re playing a game in our head that’s all invented.
- What you need is the decision to stop scratching imaginary itches because they’re all invented.
- The answer is about changing the culture. From the culture of “we’ve always done it this way” to a culture of “we’ll give that a try.”
- Authorities don’t like change; they don’t like tension.