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INBOUND15 Keynote Speaker: Seth Godin

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Sabrina Son

Sabrina is the editor in chief for TINYpulse news. She's dipped her toes into various works of writing — from retail copywriter to magazine editor. Her work's been featured in Forbes, Bloomberg BNA, and Tech.co.

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Optimized-20150908_180739The opening keynote presentation by Seth Godin at INBOUND15 — pioneer of inbound marketing.

  • It’s an economy on who can connect.

  • 43% of high schoolers surveyed said their #1 choice would be an assistant to a celebrity — because you get all the credit for who your boss is, but don’t have to take responsibility

  • We’re taught to do things that work.

  • The only way you can do something work is if you can hold the 2 ideas at the same time: it might work, it might not work.

  • Only a failure, will do something that’s guaranteed to work.
  • The way we make change happen is by doing something that might not work.
  • Someone who cares starts with connection — “I can talk to that customer/engineer/developer.”
  • I’m not here as a celebrity assistant; I’m here to make things happen.
  • Not about how do we get more likes, but how do we make choices that matter?
  • The only things that go to the best-seller list are the things for some people.
  • There’s no such thing as writer’s block — that term didn’t come up until the 1940s because writing became a profession.
  • The reason why people get writer’s block is because people don’t want to be responsible.
  • The most important work you need to do, the less reassurance, the more important the work is.
  • We’re keeping track of trust and connects and the stories we tell ourselves. And it’s all invented—our competence/incompetence, what people think about us—it’s all invented.
  • We’re not playing an SEO game because that game is rigged. We’re playing an infinite game so we can connect.
  • When we dig deep into what we do at work, what’s it for? We’re playing a game in our head that’s all invented.
  • What you need is the decision to stop scratching imaginary itches because they’re all invented.
  • The answer is about changing the culture. From the culture of “we’ve always done it this way” to a culture of “we’ll give that a try.”
  • Authorities don’t like change; they don’t like tension.

Sabrina Son

Sabrina is the editor in chief for TINYpulse news. She's dipped her toes into various works of writing — from retail copywriter to magazine editor. Her work's been featured in Forbes, Bloomberg BNA, and Tech.co.

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