How Being Multi-Faceted Makes the Gig Economy Work for Grace Helbig
Grace Helbig is a lot of things these days, which is just what today’s gig economy seems to want. Helbig came to fame with her hilarious youtube channel that now has nearly three million subscribers. Its tagline is “What a charming idiot,” but she’s no fool, and now finds herself in possession of multiple careers with the resulting multiple income streams. She’s a comedian, host, actress, and a New York Times bestselling author. Helbig recently spoke to Kai Ryssdal and Daisy Palacios of Marketplace.
Her several identities arose from fear, really, as Helbig told Marketplace. “It’s one of those things that because I think I started doing improv and started auditioning, I have this innate fear that it could all go away tomorrow, so I need to have as many pots available to start any sort of meal at any time. But I think that’s good too, because right now it’s such a time to be creative with the way you create content.”
Online platforms offered her an ideal way to put herself out there without so much exposure to painful rejection. “When the internet presented this opportunity to create whatever you wanted in the comfort of your own home and post it, that to me was the most ideal scenario possible.” It started as a fun, relatively low-impact hobby and slowly became an actual job.
Her new book Grace & Style: The Art of Pretending You Have It, is a mechanism to reach out in friendship to people who feel “crazy and alone.” Helbig reveals, “I wanted to get really serious really quickly in the book and let that go to the side and let the rest of it be really silly.” She also wants to inject some realism into the way fashion is discussed. “Usually it’s, ‘Here’s my beautiful makeup done, and here’s my hair done.’ I’m always fascinated by the moment of getting to the end result.”
Staying solvent in the gig economy can be a struggle, but with energy and a genuine interest in doing lots of things — plus a bit of luck — it can be an environment in which to thrive. And a background in improv can’t hurt.